CHI Ionic Color Illuminate Shampoo - # Silver Blonde 355ml/12oz

Introducing CHI Ionic Color Illuminate Shampoo - Silver Blonde, a 355 ml / 12 oz bottle designed to keep color looking salon-fresh between appointments. This 90% natural illuminating shampoo cleanses without stripping moisture, delivering sustained hydration with every wash while refreshing silver-blonde tones.

How it works

• Silk Amino Complex combines ceramic amino acids and silk to deeply penetrate the hair cuticle, ensuring optimal color deposit and moisture delivery where your color needs it most.
• Color preservation in one step helps maintain vibrancy for both natural color and color-treated hair, so you spend less time worrying about fading.
• Custom shade creation allows you to intermix shades for endless styling possibilities, giving you control over tone and intensity from week to week.

Why this shampoo stands out

• Color-safe, gentle cleanse with a formula free of sulfates, parabens, and gluten — designed to protect color while delivering everyday cleanliness.
• Long-lasting moisture keeps hair soft, manageable, and shiny, reducing the look of dull, washed-out color between sessions.
• Versatile use suitable for weekly treatments or daily routines, depending on your desired results and color maintenance goals.

Ideal for

• Natural hair seeking subtle, luminous silver-blonde tones without compromising moisture.
• Color-treated or highlighted hair that requires gentle cleansing and tone preservation.
• Individuals who want the option to tweak shade by mixing with other Color Illuminate shades for tailored color effects.

How to use

1. Wet hair thoroughly.
2. Dispense a small amount of CHI Ionic Color Illuminate Shampoo - Silver Blonde and massage into scalp and lengths.
3. Rinse completely and repeat if desired for extra cleansing and color refreshment.
4. Use regularly—weekly or daily—depending on your color maintenance needs and results you want to achieve.

With CHI Ionic Color Illuminate Shampoo - Silver Blonde, you’re not just washing your hair—you’re actively refreshing tone, reinforcing moisture, and extending the life of your color. It’s the color-safe, sulfate-free solution that keeps natural and color-treated hair looking vibrant, healthy, and effortlessly salon-fresh between appointments.