Fudge Damage Rewind Reconstructing Shampoo 250ml/8.4oz

Meet Fudge Damage Rewind Reconstructing Shampoo, the advanced care solution designed for tired, damaged hair. Powered by Opti-PlEX technology, it goes beyond cleansing to reconstruct bonds damaged by chemical styling and environmental stress, delivering stronger, softer, and smoother strands from the very first wash.

Why this shampoo stands out

• Opti-PlEX technology: Targets the hair core to rebuild and reinforce bonds, revitalizing weakened strands after chemical processing and daily wear.
• FragranceFuse technology: Infuses each strand with a vibrant, enduring fragrance that travels with you for a full 24 hours after use.
• Color protection: Locks in color vibrancy, helping fade resistance last through up to 33 washes.
• Instant feel: Noticeably softer, smoother, and stronger hair right after the first application.

What you can expect from real-world use

• Damaged hair regains resilience, reducing visible breakage and promoting easier styling.
• Long-lasting fragrance adds a sensorily pleasing element to your routine without weighing hair down.
• Color-treated tresses stay vibrant longer, helping you get more from your color investment.
• Consistent use yields improved manageability and a softer, more supple texture over time.

Ideal for

Anyone with hair stressed by bleach, chemical treatments, heat styling, or environmental factors who wants to rebuild bonds, preserve color, and enjoy a lasting scent—without sacrificing softness or shine.

Size: 250ml / 8.4oz bottle.